disruptive marketing

Disruptive Marketing is a strategy that challenges traditional marketing methods by introducing innovative products or services that disrupt existing markets. It often involves:

  • Unconventional tactics: Such as guerrilla marketing, viral campaigns, or social media-driven strategies.
  • Targeting underserved markets: By identifying gaps in the market and offering solutions that address unmet needs.
  • Challenging the status quo: By questioning traditional industry norms and offering new perspectives.

In essence, disruptive marketing aims to create a significant impact by challenging the existing market dynamics and introducing something truly new and valuable.