digital marketing analytics

Digital Marketing Analytics is the process of measuring and analyzing data from digital marketing campaigns to understand their performance and make informed decisions. It involves tracking metrics like:

• Website traffic: Number of visitors, time spent on site, bounce rate
• Social media engagement: Likes, shares, comments, followers
• Email marketing open and click-through rates
• Conversion rates: Number of visitors who take a desired action (e.g., making a purchase)

By analyzing this data, marketers can identify what’s working well and what’s not, and make adjustments to improve their campaigns’ effectiveness.