online marketing

Online marketing, also known as digital marketing, refers to the strategies and techniques used to promote products or services through the internet. It encompasses various channels such as social media, search engines, email, and websites to reach a broader audience. Online marketing aims to increase brand awareness, drive website traffic, and ultimately generate sales. Key components include search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, social media marketing, and email campaigns. By leveraging data analytics and targeted messaging, businesses can effectively engage their target market and achieve measurable results.