digital marketing ROI

Digital Marketing ROI (Return on Investment) is a metric used to measure the effectiveness of digital marketing efforts. It calculates the profit or loss generated from digital marketing campaigns relative to the cost invested.

Key components of digital marketing ROI:

• Revenue: The total income generated from digital marketing activities.
• Cost: The total expenses incurred for digital marketing, including advertising, content creation, and other related costs.
• ROI calculation: ROI = (Revenue – Cost) / Cost.

A high ROI indicates a successful digital marketing campaign that has generated a significant return on investment.