digital marketing metrics

Digital Marketing Metrics: Key Performance Indicators

Digital marketing metrics are essential for measuring the success of your online campaigns. Here are some key indicators:

  • Website Traffic: Number of visitors to your website.
  • Engagement: Actions taken by visitors, such as clicks, shares, and comments.
  • Conversions: Desired actions, like purchases or sign-ups.
  • Return on Investment (ROI): Profit generated from marketing efforts.
  • Brand Awareness: Recognition and perception of your brand.
  • Social Media Metrics: Followers, likes, shares, and comments on social platforms.
  • Search Engine Optimization (SEO) Metrics: Rankings, organic traffic, and backlinks.
  • Pay-Per-Click (PPC) Metrics: Click-through rate (CTR), cost per click (CPC), and conversion rate.
  • Email Marketing Metrics: Open rate, click-through rate, and conversion rate.

Would you like to know more about a specific metric or how to track them?