In today’s digital landscape, blogging has evolved from a personal pastime to a powerful business tool. Companies...
brand awareness
Brand awareness is the recognition and recall of a brand by consumers. It’s essentially how well people know and remember a particular brand.
There are two main types of brand awareness:
- Unaided recall: When consumers can name a brand without any prompting.
- Aided recall: When consumers can recognize a brand when presented with a list of options.
A strong brand awareness can lead to increased sales, customer loyalty, and higher perceived value.
In an increasingly competitive marketplace, establishing a strong brand identity is essential for success. A well-defined brand...